‘Big Game’ and Nine Other Names when you Can’t Say ‘Super Bowl’
Have you ever noticed you see a lot of bars or local restaurants promoting a big game party? That's because the words Super Bowl is licensed by the NFL so in order for you to make a money from an event like that, you'd have to pay the NFL a lot of money. They get around that by not calling it the Super Bowl. Here are a few I've heard in the past that stuck with me.
Probably the most popular usage I see. I want to say the NFL even tried buying the rights for the phrase 'big game' but were denied.