This is something I can get behind. The good people at Coca-Cola decided to make a phone booth that operates with the caps off Coke bottles. It means South Asians working for around $6 a day in Dubai can call home and talk to their families.

As they explain in the video, these men leave their loved ones behind to work for a better future for their families. They miss them dearly, but don't make enough money to call home as often as they'd like.

Until, that is, Coke stepped up to help.

You can clearly see on the workers' faces that they love this idea.