Abercromie & Fitch wants Mike “The Situation” Sorrentino of Jersey Shore to stop wearing their clothing brand. The company believes that the Situation is ruining the image of the clothing company and are willing to pay for him to stop.

In a statement from Abercromie & Fitch said, "We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans”.

The company has also extended the offer to the other cast members of Jersey Shore, but have not had a response yet.