Is Xbox Kinect A Hot Holiday Item?
How much, in the video game industry, do you need to sell for a product to become a hot holiday item? The new Xbox Kinect has already sold over 2 million and is still climbing… I think it’s safe to say that it’s on that list.
Microsoft has now sold 2.5 million units of the Xbox Kinect in less than a month.
With sales staying consistent, is it safe to say that the Kinect is a big hit for Microsoft’s gaming division?
The technology giant is boasting that “strong demand over the Black Friday weekend” helped the company get the Kinect gaming devices into millions of homes in just 25 days.
In fact, the company is forecasting that it will sell 5 million units before the end of the holiday season. That’s a safe assumption, given that the company has been able to sell 100,000 Kinects per day since it launched last month.
Microsoft even got Nik Nayar, Target’s VP for merchandising, to lavish abundant praise on the device in its press release.
“Kinect on Xbox 360 was a top performer at Target this weekend,” Nayer said. “We expect Kinect will be a must-have gift this holiday season, so Target will continue to receive consistent shipments of Kinect throughout December.”
The device is shaping up to be one of the top gifts of the 2010 holiday season. There’s a reason why we recently recommended the Xbox 360 with Kinect as one of our top holiday gifts.