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Lady Gaga Reveals ‘ARTPOP’ Will Be Interactive

Ethan Miller, Getty Images

Lady Gaga‘s new album ‘ARTPOP‘ will not just be an album but a “PROJECT.” The Mother Monster let us know that via a post on her site, sharing that it will be a multimedia experience that can be enjoyed in a myriad of ways.

She revealed that the PROJECT will be released as an app for iPad, iPhone and more. She’s truly embracing technology and as a pop star who is at the forefront of digital communication with her fans, most of which are millennials, Gaga is making a smart choice by making the album so interactive. It will also be released in traditional format, so if you are not too keen on digitally ingesting music, you will be satiated, as well.

She also shared that it was little monsters who inspired her to do something so revolutionary with her album release. We have to point out though, that she is not the first to release an interactive album. Bjork did that last year with ‘Biophilia,’ providing songs as games and educational tools for her fans. So we’ll be interested to see what Gaga comes up with!

Below is the full (and unedited) text of Ma Monster’s post about her interactive PROJECT.

ARTPOP is not just an ALBUM its a PROJECT

Im excited to tell you all that ARTPOP is going to be a multimedia experience that comes in different forms. The most major way to fully immerse yourself in ARTPOP is through the APP. ARTPOP will be released as an IPAD, iPhone, mobile and computer compatible application (WORLD) that is completely interactive with chats, films for every song, extra music, content, gaga inspired games, fashion updates, magazines, and more still in the works! I will also be able to upload new things to the APP all the time, the same way i upload to twitter and You inspired me to create something that communicated with images, because YOU do, YOU communicate with me and each other with .gifs and pictures, and artwork, graphics ALL DAY 24/7/ YOU’RE an ARTPOP generation. Im hoping you will all continue to grow together and stay connected through your creativity. much love. love, gaga p.s (start asking for IPADS FOR XMAS!!) its gonna be so fun. but dont worry. it will also be released in the regular physical and digitals which will be unique and different to the app.

Watch  theLady Gaga ‘Born This Way’ Video

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