This is the part where you begin to freak (reference), Little Del Reysters: a new era begins.

Today (Feb. 17), a photo of a promotional poster for something called Love, featuring Lana Del Rey just popped up on social media. There's a credit to Interscope Records at the bottom of the billboard.

The poster also says "Directed by Rich Lee," who is responsible for directing music videos including Eminem and Rihanna's "The Monster" and Maroon 5's brand new "Cold" with Future, among others.

Where to find the posters? The outdoor advertising agency responsible Dash Two, tells PopCrush the specific poster below can be located at 4220 Sunset Blvd in Los Angeles — and there are 30 across LA in total.

As we already know, Lana Del Rey recently registered a song called "Young & In Love," which is rumored to be the lead single from her forthcoming Honeymoon follow-up. The track was recorded alongside Emile Haynie, Rick Nowels and Benny Blanco.

Lana's used the surprise poster tactic several times before while promoting releases in the past, like the giant Ultraviolence billboard that popped up in Brooklyn back in early 2014.

No word on whether this is promo for that one song specifically, an entire album or perhaps another cinematic experience like Tropico, but one thing's for sure: Lana's returning to our heavenly side real soon.

Lana Del Rey's Most Stunning Stage Looks: