POLL: Are Movie Previews in Theaters Too Long?
Some say one of the best parts about going to the movie theater is seeing all the previews that screen beforehand, but for many, including the National Association of Theater Owners, this is too much of a drawn-out experience. The organization recently released a list of voluntary demands to movie studios calling primarily for shorter movie trailers to screen in front of titles, but do you think trailers are too long to begin with?
These guidelines, which will take effect beginning October 1, ask that studios provide movie trailers to theaters that are no longer than two minutes, and that all movie marketing materials (posters, trailers) cannot be displayed inside a theater more than five months before the film’s theatrical release. Two exemptions will be afforded a year to studios in regards to trailer length and marketing materials.
While these guidelines are in fact voluntary, studios fear that theaters will be more apt to refuse screening their trailers.
NATO’s plans to form these demands were revealed back in May of last year, and the organization has since met with studios to fully form reasonable guidelines. Since movie theater owners are always the ones their disgruntled customers complain to, they would know what the people want, right? According to owners, the primary complaints about movie trailers are, in fact, their length and their inclination to spoil too much of the plot.
But what do you think? Are the movie trailers screened before theatrical releases too long and/or spoil too much of what’s to come? Cast your vote in the poll below.