Contact Us

New Ad Campaign Features Models Peeing Themselves

Models Pee Themselves - Harvey Nichols
Harvey Nichols

Harvey Nichols is a British retail store that sells only the best in fashion and beauty products. As it turns out, the sale prices on such fine goods can be so utterly astonishing that customers soil themselves at the mere suggestion of the sale.

Their tagline: ‘The Harvey Nichols Sale… Try To Contain Your Excitement.’ One of the sales flyer images includes a guy in a nice suit.

Well, this is a teachable moment, because no dude – ever – would wet himself over a sale of fashion and beauty items.

You want guys to wet themselves, Harvey?  Then put a chainsaw on sale. Or ammo… or a 100 cu. ft. gas grill. But a slim-fitting suit or a pocket-square? Nope. Not gonna happen.

Of course, the ads, which were distributed through print flyers, are a cheeky reference to how exciting the Harvey Nichols sale is for many women in the UK. Naturally, overly appropriate British folk immediately took offense to the suggestion that a sale would make you pee your pants or that women were shop-a-holics. They posted responses like these on Twitter:

‘Really, Harvey Nicks? Really? They’re certainly pushing the boundaries.’

‘Anyone in advertising? Even if not – take a look at the WORST advertising I’ve ever seen & it’s for @Harvey-Nichols’

The Nichols response was patently predictable:

‘It was intended in a playful, inoffensive manner,  in keeping with the tongue-in-cheek spirit in which we intended our campaign to be taken’

Right. In the meantime, Harv, get on those Burberry screw guns. Father’s Day is just around the corner.

Best of 107.3 KFFM

Recommended For You

Around the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to http://kffm.com using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for 107.3 VIP quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive 107.3 VIP contests, events, coupons, presales, and much more delivered to you for FREE.