In this small Belgium town where nothing really happens, they decided to add this shiny button with the invitation to press it as prevalent with the giant "Push To Add Drama" button hovering over it. Pressing that button was probably the coolest thing to happen to that town in a long time.

via YouTube:

To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button. And then we waited...