Growing up in the 80s, we had some awesome breakfast cereals. Many of which don't exist today. One of my favorites was called S'mores Crunch which consisted of chocolate-flavored 'Golden Grahams' with marshmallows. It wasn't on shelves very long, but I loved it. Kellogg's did release a Smorz cereal, but it's not the same. If you want to make a cereal based on the classic s'mores flavor, this is more true to the original and your kids will love it. You will, too.