Parents, here's a new online Cyber Bullying trend called "the MOMO challenge" and it's targeting younger children on social media.

The 'Momo Challenge' has reportedly claimed the lives of several children around the world over the past year by encouraging the child to commit suicide.

At first, children are asked to do increasingly dangerous challenges and it culminates in the child being encouraged to take their own life.

I'm not sure what kind of sick individual is behind this new cyber bullying trend but here's what you need to know!

(From KBZK)

AND PLEASE MONITOR YOUR KIDS ONLINE ACTIVITY....