You know us, we love purple. Just look at our KFFM logo!

But this month, we have even more reason to love our favorite color: We're taking part in the YWCA of Yakima's Purple Purse Challenge, a national fundraising effort that benefits

YWCA of Yakima
YWCA of Yakima
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efforts to help women who've survived domestic abuse rebuild their lives and learn to live on their own.

Nationwide, 146 agencies are helping raise money for the Purple Purse Challenge, which is sponsored by the Allstate Foundation. The local YWCA, however, is one of just two agencies in Washington state that earned the chance to take part.

Agencies that raise the most money between now and Oct. 3 are eligible for cash prizes.

Oh, and a little more about purple: You'll soon start seeing lots of it around town. Banners and bows are going up along Yakima Avenue this weekend to remind people about the campaign.

So don't forget.

Help out by visiting KFFM's Purple Purse Challenge page and donating whatever you can.

Thanks in advance. We'll keep you posted on how it's going.

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