Demi Lovato Will Let Fans Help Plan 2014 Neon Lights Europe Tour
Lovatics, listen up! Demi Lovato is giving her fans the chance to help plan her 2014 Neon Lights European tour. Sounds amazing, right?
OK, here are the details: According to Billboard, the ‘Heart Attack’ singer is teaming up with Shazam to help fans decide where she will tour overseas. Demi’s tour schedule will be “generated by the tags she receives on the audio identification platform until the end of May.”
“This is a fantastic way for Shazam to help Demi Lovato fans across Europe easily cast their vote to have her play in a city near them,” said Peter Szabo, Shazam’s head of music, in a statement (via Billboard.)
Demi took to Facebook to announce the news, saying, “I am thrilled to collaborate with Shazam on such a unique promotion which puts my future in my Lovatics’ hands by allowing them to pick which cities I visit!”
You can watch her discuss the partnership in the video below.