Starbucks' Grande Plan to Talk With Customers About Race

Race is not a black (coffee) and white issue.

Starbucks has introduced a new initiative in which baristas may write "race together" on cups and discuss the never-easy topic of race relations with customers.

There are many naysayers who feel a coffee shop is not the place to talk about such a subject, but Starbucks CEO Howard Schultz doesn't want to hear it:

I reject that. I reject that completely. It’s an emotional issue. But it is so vitally important to the country."

Employees are not required to talk about race.

The #Race Together campaign has been met with skepticism, particularly on social media where people have had a field day blasting the plan.

What do you think? Is this a good idea or should Starbucks simply serve coffee without bringing up any controversial topics?