‘Goop’ Goes Glossy: Gwyneth Paltrow’s Lifestyle Site Gets Magazine Deal
Goop is officially going glossy: Gwyneth Paltrow's health, wellness and lifestyle brand — which covers everything from the market's most relaxing candles to the beauty benefits of salt — is turning into a magazine with a Conde Nast seal.
Starting in September, the publishing giant will release quarterly print editions of Goop, according to The New York Times. Paltrow founded the site nearly 10 years ago and uses it as a means to connect with readers about home life. She's even gone as far as to use the site to announce her divorce, because sometimes, a maudlin Hallmark card jsut won't do.
“I’ve long known Gwyneth to have wonderful taste and vision — but with Goop she has built something remarkable, a thoroughly modern take on how we live today,” Anna Wintour, Condé Nast artistic director and editor in chief of Vogue told The Times. “Goop and Condé Nast are natural partners and I’m excited she’s bringing her point of view to the company.”
Over the past year, Goop has launched its own line of garments and beauty products. Paltrow also recently announced the brand will engineer an "In Goop Health" summit, which costs up to $1,500 and invites attendees to have their auras photographed and test the power of crystals (yes, seriously!).
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