'Tis the season, to prepare for the holidays, plan our family gatherings, holiday parties, make merry and celebrate. For many Yakima area families, however, this is the season of wondering once again, how to navigate through colder, darker days while struggling just to feed the family and make ends meet.

As a result of COVID-19, the number of Washingtonians who cannot put food on their tables has more than doubled.  That's why Townsquare Media, NW Harvest, and Coastal Farm & Ranch are joining forces to help this entire month in response to the skyrocketing demand in 2020.

When you make the decision to share whatever generous cash donation you can afford, Coastal Farm and Ranch will match it up to $1,000. So, if you can help us raise $1,000, Coastal Farm and Ranch will turn it into $2,000! Of course, we don't want to stop there. So, please, consider giving generously right now, in time for holiday meals, and help Northwest Harvest feed our hungry Yakima Valley families this month.

It's easy to make a difference in our community. Donate in person at Coastal Farm & Ranch in Yakima while you shop for bargains today! Or, go online CLICK HERE  and make a secure donation.

LOOK: See what Christmas was like the year you were born

More From 107.3 KFFM