Ag News: Almond Exports Higher and Beef Ad Reaches a Billion
**New advertising and marketing programs in different countries have helped almond marketers expand exports despite retaliatory tariffs in China and other countries.
At an annual conference, people in the almond business said overall export sales have risen even though sales to China fell by about one quarter.
In all, California almonds are sold in more than 100 countries, with exports to other nations compensating for the drop in Chinese purchases.
**With many Americans vowing to exercise more and eat better in 2020, Jazz apples will hit the new year hard with healthy-eating promotions.
Boasting high fiber and Vitamin C content, thepacker.com reports, Jazz apple consumer messages will include such promotion themes as back-to-school fruit following holiday vacations, a pre/post-workout refresher, or an alternative to a sweet treat.
Jazz was launched in 2003.
**Two years after it’s relaunch, the “Beef. It's What's For Dinner” campaign has reached more than 1 billion consumers with drool-worthy and informative digital marketing and social media content.
Funded by the Beef Checkoff and developed by the National Cattlemen's Beef Association the campaign aims to inspire families to explore their culinary talents with nutritious and delicious beef.
According to agrimarketing.com, the “Beef. It's What's For Dinner” campaign has featured the real farmers and ranchers and how they continue to produce more high-quality beef more sustainably than ever.